Rathduff Community Playschool
Rathduff Community Playschool is a play based facility for pre-schoolers located in Grenagh, north Cork. They have been in the community for over two decades and have built a strong reputation for creating a nurturing environment in which children can thrive.
Brief:
A full Circle digital solution required to drive awareness of the playschool and grow student numbers.
This is a long-term ongoing project. It started with a mobile-first website which is highly visual, colourful artwork and fun play activities being key to this. Showcasing the play areas, staff members, outside play area and children artwork was central to creating awareness and building curiosity for any parents of prospective students. Alongside the website we created a YouTube channel and Instagram page which are updated regularly to capture the daily adventures.
In the lead-up to an Open Day for the Playschool we ran a digital campaign to create awareness. The event was posted across several social pages and groups with a paid for targeted campaign on Instagram. The campaign led to several prospective attending the Open Day and increased traffic to the website.
We believe in doing things differently—with intention, with passion, and with people at the center of it all. Every detail here reflects that mindset.
